With a Master’s degree in Applied Foreign Languages and a post-graduate degree from the Institute of Business Administration, Isabelle began her career in South Africa as a University lecturer.
From 1987 to 1996, she was a managing director for a subsidiary of the Suez Bank.
In 1996, she was offered the position of CEO of Pierre & Vacances Conseil Immobilier, which she held until 2014.
Her major achievements include:

  • Growth in annual turnover from 30 to more than 500 million euros
  • Realisation of the largest increase to the Group’s margin for 15 years
  • Average profitability higher than the market throughout these 15 years
  • Development of the property concept of PVCP Group all over Europe and Morocco.

She joined the Board of Directors of the Pierre & Vacances Center Parcs Group and is still a COMEX member today.
She also has a special advisor role for a Portuguese real estate and tourism development consulting company.

She created W2-IM in 2014 and has been the Chairman and CEO since.